Neurotrack • Imprint Memory Assessment

This video was part of the main stage visuals for IBM’s Amplify event in Las Vegas, to showcase the new Watson logo.

Imprint Memory Assessment



I'm really interested in technologies that could potentially improve our life's quality. When Neurotrack shared their research and invited me to help them create a piece that could help people better understand their product, I jumped at the opportuni. Working with them was an absolute pleasure, they were really opened to my ideas and let me experiment with the narrative side of this piece.

Director Freddy Arenas
Art Director Freddy Arenas
Design Freddy Arenas
Animation Scott Balles, Alain Vu, Freddy Arenas
Sound Design Ernesto Pantin