.arenas
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Tic Tac • Shake It Up

I made this style frames drawing the lettering by hand first and then creating practical sets with real Tic Tacs for a photo shoot.

These frames were created at Brand New School for the Tic Tac's 2012 promotional campaign.

Shake It Up

Tic Tac


 

The style frames were made by hand lettering designs first, and then creating practical sets using real Tic Tac’s for a photo shoot.

These frames were created at Brand New School for Tic Tac's 2012 promotional campaign

Credits
Creative Direction Jonathan Notaro
Art Direction Chris Palazo
Design Freddy Arenas
Set & Photography Freddy Arenas