.arenas
freddyarenas-skadden.jpeg

Skadden • Holiday Card 2014

This piece revolves around a common theme for how people celebrate the holidays around the world. Using light as the one thing everyone can identify as part of their culture.

Holiday Card • 2014

Skadden


 

This piece centers on the common theme of celebration and how different cultures embrace the holidays around the world. Using light as the shared element, the viewer can associate what they’re seeing to their own culture as the piece progresses from one celebration to another.

This was the first time I did a full piece in cell animation. One of the most gratifying aspects in working on this project was how much of myself I was able to incorporate to the final product. It was a lot of work, but I’m really happy with the way it turned out.

Credits
Creative & Art Direction Freddy Arenas | Laura Alejo
Design Laura Alejo | Freddy Arenas
Animation Freddy Arenas

Music & Sound Design Ernesto Pantin
 

Stills

Storyboard

SHOT PROCESS